About
Built from every side of the shoot.
The Photographers Agency was founded by Chris Underwood after more than 20 years in photography and brand design. The way we run every shoot comes from what he learned along the way.
Poundland · Behind the scenes
Where it comes from
Chris spent a couple of years assisting Tim Flach on major advertising shoots and came away with Tim’s obsession with lighting and attention to detail.
At Scene Photography, Chris was part of the team shooting commercial work every day: different clients, different locations, in the studio one day and on the other side of the world the next. Between Tim and Scene, the work took him as far as Shanghai. It showed him how bigger productions are planned and delivered well, and that a smooth shoot comes down to having the right people on hand when the unexpected happens.
Running a brand design agency put him on the client’s side of the table, holding the brief and answering for the result.
Why we exist
After years of freelancing, Chris wanted a change. He wanted to build something around what he loves, photography, and run shoots the way he’d always believed they should be run, with a crew of talented people he could rely on.
The Photographers Agency started in September 2024.
How we work
We choose the right photographer for your brief, build the crew around them and plan every detail with you before the shoot day. You, the production team and the photographers all work to one plan, from the first call to delivery.
That’s the standard Chris built the agency on, and every project is held to it.
What that means for you.
No lottery
You see the photographer, casting and locations before the shoot day.
A fixed quote
One price, agreed up front.
No running around
We source it, book it and manage it. You approve.
On set.
Poundland · Behind the scenes
The crew
Experienced photographers, assistants, stylists, HMUA and retouchers, chosen for each brief. Every role matters, including the ones you’ll rarely notice: a good assistant keeps the day moving so the photographer can focus on getting the shot. We keep the same team wherever possible, so they get to know your brand.
Proof, not promises
In a single two-week window, we planned and shot three separate seasonal campaigns for Poundland: Christmas, Autumn/Winter and Halloween. One team ran all three, from casting and locations through to delivery, and every deadline was hit. It’s the same standard we bring to every job, including for clients like Paul Smith.
“Most bad shoots go wrong before anyone picks up a camera. That’s where we put the work in.”
Chris Underwood, Founder and Managing Director
the photography crew you wish you’d had last time
Got a shoot coming up?
Send the brief, however rough. You’ll get an approach and a ballpark back within 48 hours.
