Case study · Poundland
Three seasonal campaigns. Two weeks.
Christmas, Autumn/Winter and Halloween. Planned, cast and shot back to back in a single two-week window. One production team, one point of contact, every deadline hit. Christmas has been shot but isn’t public yet, so it isn’t shown here.
3
seasonal campaigns
2 wks
first shoot to last
114
final images delivered
Poundland · Autumn/Winter
The brief
Poundland needed three seasonal campaigns: Christmas, Autumn/Winter and Halloween. Run as three separate productions, that means three rounds of casting, locations, crew and approvals.
How we ran it
We planned all three as one production and shot them back to back in a single two-week window. Poundland saw the photographer, the casting and the locations before anyone picked up a camera. One team handled the models, locations, stylists, hair and make-up and retouching, so nothing landed back on their desk.
The result
Three campaigns delivered in two weeks, with every deadline hit. 114 images delivered. Christmas is shot and delivered but not yet released, so we’ll add it here once it’s public.
Autumn/Winter.
Poundland · Fashion
Halloween.
Poundland · Seasonal product
Christmas campaign images to follow once released.
“Chris has become an invaluable extension of our marketing team. Having a true one-stop-shop relationship removes complexity, saves time, and ensures every element of a shoot is aligned from concept through to final delivery.”
Jon Harper, Senior Marketing Manager, Poundland
the photography crew you wish you’d had last time
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